Freedom Studio

Campaign

03.

The world to Ajman, then Ajman to the world.

PHASE 01

The Signal

The campaign launches with a challenge to the world.

An Ajman institution puts a real commercial problem into the open. Thara calls on founders to answer it.
The strongest ideas move into the cohort, where founders get the chance to put their thinking to work.

PHASE 02

The Gathering

The selected founders come to Ajman and begin working on the challenges.

Over ten weeks, Thara hosts a residency programme that brings founders together with the organisations, people and places connected to each problem.

PHASE 03

The Yield

The work leaves the residency and enters the world.
We show what the founders built, what changed, and what happened next. The outcomes become the evidence Thara takes outward: through exhibitions, founder stories, partnerships and the people who can now speak to what the programme made possible.

See the campaign in the portal: tharaholding.freedom.studio

MANIFESTO

Somewhere in the world, a problem is waiting. For a sharper idea. A different approach. A new way forward.

And somewhere, someone is already looking to answer it. A builder. A thinker. A maker. Who sees what could be and wants to get to work.

They come from different places. They carry different experiences. They see the world differently. But they share the same instinct, to make something possible.

Here, they find each other. Ideas meet the people who can make them real. Questions become conversations. Conversations become collaborations. And collaborations become something you can see, touch, and share.

This is not a place where ideas stay still. It is a place where they move. Where they are tested, shaped, and sent further.

The world comes to Ajman with ambition. And what is built here travels beyond it.

Thara. A GLOBAL FOUNDERS COMMUNITY Will you answer the call?

DENMARK

DENMARK

Nigeria

Nigeria

CHINA

CHINA

THARA GALA INVITATION

THARA GALA AT AL ZORAH GOLF & YACHT CLUB

Three 60’ FILMS - Centered around one problem each founder will solve

How do we prepare people for
work that doesn’t exist yet?

How do we prepare people for work that doesn’t exist yet?

WITH Anders Lund

LearnHouse, a folk high school for the future of work.
Partners
Ajman Government’s Department of Human Resources, and Ajman University’s Center for Continuing Education and Enterprises.
His world:
It runs four-week live-in residencies in Ajman for people between jobs, careers or countries. With no exams and no lectures, they learn by working together on real challenges set by Ajman companies, building the skills machines can’t replace: creativity, collaboration, problem-solving and adaptability.

How could we move more goods with less friction?

How could we move more goods with less friction?

WITH Lin Xiaoyu

Tidal, software that connects ports, warehouses and delivery fleets, so goods move with less waiting.
Partners:
Ajman Port & Customs Department, Ajman Free Zones Authority and logistics operators.
Her world:
Movement and flow, with cranes, container yards, and her warm, book-filled apartment at night, where she sketches flows on paper before coding them.

What if more cities ran on sunshine?

What if more cities ran on sunshine?

WITH Ada Adeyemi

Sunfold, rooftop solar systems for businesses, which owners monitor and manage from their phones.
Partners:
Ajman Municipality & Planning Department, EtihadWE, and industrial and commercial building owners.
Her world:
Light and heat, with rooftops at dawn, panels being bolted down, and a live energy readout climbing on her phone.

THE CONSTELLATION

An evolving digital record, every founder who joins Thara becomes a point in a growing global map.

As the community expands, new points appear across industries, cities and ideas, creating a live picture of Thara taking shape.
Select any point to meet the founder behind it and follow where their journey leads.

THE CONSTELLATION EXTENDED

Each point opens into a living record of the work.

Sketches, tests, notes, conversations and milestones build over time, showing not just what founders create, but how they get there.

Together, these individual journeys become an evolving archive of the Thara community.

THE CONSTELLATION EXTENDED

Copenhagen Summit 2028

04.The SystemArchitecture. Bilingual approach. Measurement. Governance. Team