The Work
02.
THE LIVING CONSTELLATION
FROM THE EARTH TO PLEIADES
Rooted in the meaning of its name, Thara draws a connection between the earth and the stars, between where ambition begins and where it can lead.
The identity takes this relationship as its starting point, translating growth, connection and possibility into a visual language that brings the Thara ecosystem together while allowing each entity to express its own role.
THE AI EXPERIENCE
Meet TharAia, your guide across six entities.
Thara is a connected ecosystem, but its audiences should not have to work out which entity, website or service they need first.
It understands their user profile, goals and previous interactions, then connects them to the right opportunity, service, person or entity at the right time.
