07.
Web Build
Website solution and ownership model
THE FIRST DUE DILIGENCE
The websites are the first due diligence.
Investors, challenge-setters, founders and journalists will check the six sites before they answer anyone. The platform is built to prove, not to describe: every claim on it is approved, every journey ends in a tracked action, and the data trail runs from the first visit to the outcome.
WHO CHECKS FIRST
Investors reading the mandate. Institutions deciding whether to set a challenge. Founders deciding whether to apply. Media looking for approved facts.
WHAT THEY MUST FIND
A clear offer in Arabic and English, the right entity without the org chart, eligibility and the next step, and evidence that is current.
WHAT WE BUILD FOR
Mobile first. Fast. Accessible. Secure. Owned by Thara. Measured on applications and qualified enquiries, not on visits.
THE DIGITAL ESTATE
Six websites. One system. One data trail.
A Thara Holding gateway and five entity destinations, on one brand system with shared governance and connected navigation.
THARA HOLDING, THE GATEWAY
Explains the ecosystem, carries the investor and institutional story, and routes every audience to the right entity without asking them to understand the structure.
Thara Hub
Workspace, membership, bookings, events and community. Enquiry to tour to contract.
Thara X
Programme detail, eligibility, cohort applications, mentors, alumni.
Thara Capital
Approved mandate, authorised opportunities, compliant investor registration.
Thara Xperience
Service catalogue, business support, structured service enquiries.
Thara Foundation
Programmes, eligibility, beneficiary and volunteer journeys, impact reporting.
WHAT THE SIX HAVE TO DO TOGETHER
Explain the ecosystem. Direct each audience to the entity or service they need. Convert interest into a structured application or enquiry. Create a reliable data trail from acquisition through response to outcome, so the measurement framework has something real to measure.
The gateway is the front door. The entities are the rooms. Nobody should need the floor plan.
WEBSITE SOLUTION. THE TEMPLATES
The templates exist. The sites assemble them.
Gateway and five entity heroes, the Community Index and an Evolving Record, rendered from the design system with placeholder copy.
Every template is live in the portal: tharaholding.freedom.studioWHAT THE PLATFORM MUST DO
The websites are where the campaign converts.
Every tracked action on the entry points slide lands here. If the platform does not capture it cleanly, the measurement framework has nothing to measure.
BILINGUAL CMSENTITY ARCHITECTURE
True right-to-left and left-to-right authoring. Independent Arabic and English content, not mirrored. Scheduled publishing, roles, approval and revision history.
One searchable ecosystem with clear entity destinations, cross-navigation and shared components. Nobody needs the org chart.
FORMS AND APPLICATIONSSEARCH, EVENTS, NEWS, CAREERS
Conditional fields, save and resume, file upload, consent, spam protection, confirmation, routing, export and status integration.
Indexed Arabic and English search. Event listings and registration. Releases, insights, case studies and the media library. Secure vacancy routing.
CRM READINESSANALYTICS
API-ready routing to the approved CRM, preserving source, campaign, consent, entity and enquiry type so attribution survives the handoff.
GA4 or approved equivalent, tag management, conversion events, campaign parameters, consent controls and a dashboard connector.
AND THE PART NOBODY SCORES UNTIL IT FAILS
Mobile treated as the primary experience. Core Web Vitals targeted at launch. WCAG 2.2 Level AA designed and tested on core templates. Secure development lifecycle, multifactor administration, backups and tested restoration. UAE data-protection compliance with every processor, hosting region and international transfer identified.
HOW WE BUILD
One codebase, one design system, two languages written separately.
Freedom manages the build end to end, from discovery and architecture to launch and handover.
ONE PLATFORM
One codebase serving the gateway and five entity sites, with connected navigation, shared components and separate staging and production environments.
BILINGUAL CMS
True right-to-left authoring. Independent Arabic and English content, never mirrored. Roles, approval workflow, scheduled publishing and version history.
WEB DESIGN SYSTEM
Components, styles and design tokens derived from the brand system and shared by all six sites, right to left and left to right. Up to 24 page templates.
CONTENT WRITTEN TWICE
English and Arabic copy written separately in each language, up to 75 pages per language, loaded with metadata and imagery.
Forms: up to eight application and enquiry forms with conditional fields, file upload, consent capture and routing. Integrations: the approved CRM, bilingual search, events, news and careers modules, GA4 with consent mode. Delivery: discovery and architecture approved before design, design approved before build, functional QA and UAT before launch.
ROUTES, PROVES, CONVERTS
Seven journeys. One required result each.
The tender names seven user journeys. Each one is designed, tested and measured against the result it has to produce.
FOUNDER OR SME
Understand the programme, workspace, service or investment pathway; confirm eligibility; apply or enquire; receive confirmation and status.
INVESTOR
Understand Thara Capital's approved mandate; view authorised opportunities or portfolio information; register interest through a qualified, compliant route.
CORPORATE OR GOVERNMENT PARTNER
Identify innovation, outsourcing, sponsorship, programme-delivery or partnership routes and submit a structured enquiry.
CHAMBER MEMBER
Recognise the services available to member businesses and reach the correct entity without understanding the corporate structure.
INTERNATIONAL ENTRANT
MEDIA
APPLICANT OR CANDIDATE
Understand why Ajman, the market-entry support available and the next step for establishment or partnership.
Access approved facts, leadership profiles, releases, images and media contact details.
Find programmes and careers, submit information securely, receive consent notices and understand expected response times.
Every journey ends in a tracked action that carries source, campaign, consent, entity and enquiry type into the CRM.
THE FRONT DOOR
TharAia routes people. The sites receive them.
The AI companion sits across the six sites as the entry layer. It understands what a visitor is trying to achieve and takes them to the right entity, programme or service without asking them to learn the structure.
WHAT IT IS
A conversational layer over approved content only. It answers from the facts register, routes to the right journey and hands over to a form or a person.
HOW IT IS BUILT
After the core sites are live and the content is approved. Human review of every answer source, consent and data controls, and a kill switch.
WHAT IT IS NOT
Not the thesis and not a substitute for the sites. A declared value item with its licence terms, costs and dependencies stated separately.
THE PART NOBODY SCORES UNTIL IT FAILS
Built for the day it matters.
The tender's non-functional requirements, taken as commitments rather than aspirations.
PERFORMANCE
Mobile treated as the primary experience. Core Web Vitals at launch: LCP at or below 2.5 seconds, INP below 200 milliseconds, CLS below 0.1 at the 75th percentile.
ACCESSIBILITY
Designed and tested against WCAG 2.2 Level AA on core templates and journeys, in Arabic and English, with audit and remediation before launch.
SECURITY
Secure development lifecycle, HTTPS, least-privilege and multifactor administration, dependency management, malware protection, logging, and an independent penetration test before launch.
DATA AND HOSTING
UAE data-protection compliance. Hosting, CDN and backups in Thara's own cloud account in a UAE region, every processor and transfer identified. Daily backups with a tested restore.
Search engine optimisation in both languages: metadata, headings, schema, sitemaps, redirects and canonical rules. Documented development, staging and production environments with a controlled deployment and rollback process. No testing with live personal data. Ready for future integration with CRM, marketing automation, programme management, investor relations and business intelligence.
THE DATA TRAIL
From a form field to the dashboard.
If the platform does not capture it cleanly, the measurement framework has nothing to measure.
CAPTURE
Every form carries source, campaign, consent, entity and enquiry type. Confirmation, status and export built in.
ROUTE
API-ready routing to the approved CRM so attribution survives the handoff. One CRM platform in scope.
MEASURE
GA4 with consent mode, tag management, conversion events and campaign parameters across all six sites, with an event-tracking plan.
REPORT
One Looker Studio dashboard for the group and five entities, connecting GA4, CRM, social and media monitoring. Monthly reports, quarterly reviews.
Completed, qualified, shortlisted, admitted. The funnel is the client's own. The websites are where it starts.
OWNERSHIP AND ACCEPTANCE
Seven gates. No lock-in. You hold the keys throughout.
Objectives, audiences, analytics baseline, journeys, sitemap, content model
Written approval before wireframing
Desktop and mobile wireframes, tested prototypes for every critical journey
Usability issues classified, priority defects resolved
Complete bilingual responsive UI library and representative pages
Brand, Arabic layout and accessibility approval
Staging platform, CMS, forms, integrations, analytics, SEO, security
Functional QA complete with defect log
Approved Arabic and English content, metadata, media, legal notices
No placeholders, no unapproved claims
Performance, accessibility, security, browser, backup, redirect and analytics tests
Joint sign-off, training delivered, rollback plan
Minimum 90-day defect warranty, maintenance priced separately
Critical and high defects resolved within SLA
Thara controls the domain, hosting account, code repository, CMS super-administrator access, analytics, tags, forms, databases and backups. No proprietary dependency prevents Thara or another qualified partner supporting the environment.
WHAT WE BUILD, IN NUMBERS
Quantified, as the tender asks.
Every assumed page, form, language version and content type is counted. Silence is not inclusion.
6
Websites. One group gateway and five entity destinations on one codebase.
1
CRM integration, plus bilingual search and shared events, news and careers modules.
24
Page templates, designed desktop and mobile, Arabic and English.
2
CMS training sessions, with documentation and recordings, at handover.
75
Pages per language, written separately in English and Arabic, loaded with metadata.
90
Days of defect warranty from launch. Twelve months of support priced separately.
8
Application and enquiry forms with conditional fields, upload, consent and routing.
100%
Owned by Thara: domain, hosting, code, CMS administration, analytics, data and backups.
THE WEB TEAM
Freedom manages the build.
One accountable lead for the platform, the same design system owner as the brand, Arabic written by the same editorial lead, and a specialist development team working under Freedom's direction.
DIGITAL AND PERFORMANCE LEAD
Pooja Sookur, Managing Partner, Operations and Digital Strategy. Owns the six-site platform, the analytics and conversion layer and the handover that leaves Thara operating without us.
DESIGN SYSTEM
Rihab Nubi, Head of Brand and Visual Design. The web design system is an extension of the brand system she owns.
ARABIC WEB COPY
Samer El Zein, Communications Director and Head of Arabic. Arabic is written, not translated, on every page.
BUILD AND QA
A specialist development team under Freedom's management: architecture, CMS, integrations, accessibility, security, performance and testing. Named at mobilisation.
Delivery coordination by Ali Zghaibi. Brand sign-off at every gate. Subcontractors, conflicts and data access disclosed in full.